It has been repeatedly proven that we remember only ten percent of what we hear, fifteen percent of what we read or see, forty percent of what we discuss and eighty percent of what we experience. It follows from this information that children who listen to an anti-drug lecture retain only ten percent of what they hear. Reading about addiction or watching TV or video presentations on the subject results in only fifteen percent retention, and this is unfortunately very little.

After a discussion about prevention and risks of drug addiction, according to the above statistics a child would remember only forty percent of what they heard and talked about, but in the case of active participation, the brain processes it as experience and retention is two times higher. Our simulation project, Revolution Train, provides this opportunity for children to experience the story, take in and hold on to much more information.